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When you hear the words “business software” and “reporting,” binders full of charts, spreadsheets, and footnotes could come to mind. Perhaps conference rooms filled with executives trawling through slides. What’s missing from these photos is the potential for business value creation.

This is changing due to a handful of digital technologies that are changing the future of reporting. Machine learning and cognitive tools will do a lot of the mundane work of gathering data, making reports, and distributing the results. This leaves humans free to pursue more exciting tasks.

Usage-based pricing is yet another way to make it easier for teams to benefit from the benefits of current data faster and more efficiently. This method lets companies better match the value of data to their spending, by reducing cost of accessing it.

To compete in more help: how data room documents are organized for easy retrieval the Age of Connected Work, software companies need to rethink the principles that drive their approach to creating, distributing and charge for their products. In the new age, the winners will redefine what it means to be a company that is product-driven in the most literal sense of the word. They’ll make use of their products to drive retention, acquisition and growth. This will require a fresh strategic approach and a determination to expand “as-a service” offerings beyond the cost of membership. It will also require the integration of PLG into the process of building and deliver their products. To keep ahead of the pack businesses will need to create a robust ecosystem that includes strategy, stewardship, and architecture, in addition to governance, to leverage data.